How much does a dental website cost? Published UK prices and what they leave out
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How much does a dental website cost? On the UK price pages I checked on 1 October 2026, published build prices ran from a few hundred pounds for a starter template site to around £4,000 for a bespoke build, with some suppliers quoting £5,000 and up for large sites. That figure is only the start: hosting, maintenance, content and the cost of leaving can matter more than the build price.
Every figure below comes from a supplier's own published page, with the date I read it. I've left out the unsourced "typical ranges" that circulate in blog posts. If you're still deciding whether you need a new site at all, start with a site that carries the strategy, because the cheapest website is often the one you already have.
What drives the price
Five things move the price of a dental website more than anything else.
| Cost driver | Cheaper end | Dearer end |
|---|---|---|
| Design | A template with your logo and colours | Bespoke design for the practice |
| Build | A hosted site builder | A custom-coded site or a developed WordPress site |
| Page count | A single page or a handful of pages | Separate pages for every treatment and area |
| Content | You write it, stock photos | Professional copywriting, photography, video |
| Integrations | A contact form | Online booking, finance calculators, tracking, before-and-after galleries with consent records |
Two terms that come up in every quote. Hosting is the server space the site lives on, usually paid monthly or yearly. Maintenance is the ongoing work of updating software, keeping backups and fixing things that break, often sold as a care plan.
How much does a dental website cost? Published ranges
These are the published prices I found on UK dental website suppliers' own pages. VAT treatment differs between suppliers, so I've shown it as each one states it. None of these prices is an endorsement.
| Supplier | Published price | What it covers, as stated |
|---|---|---|
| Dot it Media | Starter single-page sites "from around £349"; optional care plan £39 to £99 a month1 | States full website ownership on completion and no lock-in1 |
| DotGO | £499 + VAT, £699 + VAT or £999 + VAT upfront, each with £37 a month2 | Three packages; prices exclude VAT2 |
| Designer Dental | From £1,350 + VAT3 | Hosting and maintenance fees not published on the page3 |
| Dental Media | £2,500 + VAT for a start-up site to £5,000 and more for large sites4 | States no long-term contract; charges when the site needs work4 |
| Head45 Dental | £3,995 excluding VAT5 | Bespoke WordPress site, copywriting, analytics set-up, two-month delivery5 |
| Mark Oborn Ltd | Approximately £4,000 including VAT; optional hosting and support £145 a month including VAT6 | Cost rises with the number of pages6 |
A second model bundles the website into a monthly marketing package. Xcelerator Dental, for example, publishes packages from £1,425 a month plus a £1,000 website setup and onboarding fee, with a six-month minimum contract; the monthly fee includes marketing work as well as the site7. You can't compare that price to a one-off build, because you're buying more than a website. What the whole marketing bill should look like is covered in how much dental marketing costs.
Hidden costs
The build price is a one-off. The costs that follow it are where cheap sites get expensive. Using only the published figures above, here is what two options cost over three years before any changes you ask for.
| Option | Build | Monthly fee | Over 36 months |
|---|---|---|---|
| DotGO Lite | £499 + VAT2 | £372 | £499 + (36 × £37) = £1,831 plus VAT |
| Mark Oborn with hosting and support | About £4,000 inc VAT6 | £145 inc VAT, optional6 | £4,000 + (36 × £145) = £9,220 inc VAT |
The arithmetic is simple, but it changes the comparison. On the cheaper option, the monthly fees add up to more than twice the build price over three years.
Costs that often sit outside the quote:
| Hidden cost | Why it appears |
|---|---|
| Copywriting and photography | Many packages assume you supply the words and pictures |
| Change requests | Edits after launch are often billed per hour or per task |
| Booking and tracking set-up | Online booking, call tracking and conversion tracking are rarely in a basic package |
| Compliance fixes | GDC and ASA details missed at build, fixed later |
| Rebuild after two or three years | Template sites that can't grow with the practice |
| Exit | Moving a domain, or rebuilding because the site can't leave the supplier's platform |
Ownership
Lock-in is when leaving a supplier means losing the site, the domain or the data. It is the most expensive line on any website bill, because it turns a small monthly saving into a full rebuild and a migration risk the day you want to move.
Before you sign, get written answers to these:
| Question | The answer you want |
|---|---|
| Whose name is the domain registered in? | The practice's |
| Can I move the site to another host? | Yes, with the files or a full export |
| Who owns the design and the copy? | The practice, on payment |
| What happens if I cancel the care plan? | The site stays yours and keeps working |
| Is there a minimum term, and what is the notice period? | Stated in writing before you start |
Some suppliers now state ownership terms on their price pages, and that is worth rewarding. Where a page is silent, ask. If you'd like to know whether your current site needs replacing, email me at [email protected]. I look at your current site from the outside first, at no cost, and reply with what I find. You can also read how I work before you get in touch.
Sources
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Dot it Media: Dental website design, accessed 1 October 2026. ↩ ↩2
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DotGO: Dentist website design, accessed 1 October 2026. ↩ ↩2 ↩3 ↩4
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Designer Dental: Dental websites, accessed 1 October 2026. ↩ ↩2
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Dental Media: Dental websites, accessed 1 October 2026. ↩ ↩2
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Head45 Dental: Dental web design, accessed 1 October 2026. ↩ ↩2
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Mark Oborn Ltd: Websites for dentists, accessed 1 October 2026. ↩ ↩2 ↩3 ↩4
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Xcelerator Dental: Costs, accessed 1 October 2026. ↩